Woman Power Behind Every Stitch

At Joy Gift London, every handmade crochet toy carries a powerful story — the story of women.

We are proud to work with a growing network of incredible women who craft each of our toys with love, care, and skill. Most of them are mothers, homemakers, or working women who support their families and contribute to their household economy — all while keeping their creativity alive.

Our production network is made up of strong, talented, and passionate women who transform simple yarn into something truly magical. With each stitch, they bring to life joyful crochet animals, dolls, and toys that travel from their hands to your home.

This is more than just crafting. This is empowerment.

By purchasing our handmade creations, you are directly supporting women’s work, independence, and confidence. You’re helping build a future where more women can work from home, raise their children, and gain financial freedom — all while doing what they love.

Below, you can meet some of the amazing women behind our products. These photos show them in action — crocheting, smiling, creating. Each of them is a proud part of our story.

Join us in celebrating the power of women.

Every toy has a heart. And every heart belongs to a woman.